American Scholars Press

Dr. Eric H. Usbeck earned his DBA in Business Administration with a concentration in Organizational Leadership from Thomas Edison State University in 2023. He received his Bachelor of Arts in Social Sciences from Thomas Edison State University in 2005, and his Master of Arts in Liberal Studies from Excelsior University in 2012. His research focuses on organizational leadership and methods to improve leaders' abilities and effectiveness. He currently works for a defense contractor coordinating efforts across a business unit in support of production.

Dr. Tami Moser is the Chair of Pharmaceutical Sciences, Professor of Pharmacy Administration, and the Coordinator of the Center of Excellence in Pharmacy Leadership, Innovation, and Quality Outcomes at Southwestern Oklahoma State University. Her research focuses on the improvement of quality outcomes and patient experience in healthcare settings and leadership. She has earned a Ph.D. in Organization and Management and a Doctorate in Behavioral Health. She is an ICU Master Trainer, Consultant with Moser Collective, and a Coach. Her coaching practice focuses on Ph.D. and Professional Doctorate students seeking mentorship, support, and guidance throughout their doctoral journey.

No matter the industry, the foundation of organizational success relies on experienced, well-trained leaders. For an organization’s senior leadership, which in this case study is the Community Manager of a large-scale homeowner’s association, to develop subordinate leaders, there needs to be an effective performance evaluation process to gauge the strengths and weaknesses of those being evaluated. The evaluation process results can be used to drive the creation of professional development programs. To grow leaders, periodic performance evaluations can provide such input. Further, developing an evaluation form that will complement the process by ensuring that the appropriate criteria are evaluated is essential.

By introducing the leadership competency framework to this case study, particularly the Leadership Competency Framework – DRENICA, it can be shown that leadership competencies are an effective way of evaluating organizational leaders. To aid in illustrating the importance of leader evaluations based on leadership competencies, this study was conducted to review the organization’s current leader evaluation form and educate the Community Manager on leadership competencies. Then, by discussing the importance of leadership competencies and which could be selected from the leadership competency framework, introduce a new form that facilitates the evaluations  to determine if the Community Manager’s perception of subordinate leaders changed due to this new form. Lastly, the ability to illustrate the impact the research can have on practical use and future research is critical for homeowners’ associations to better prepare and educate leaders for their role.

leadership, leadership competency, leadership competency framework, leader evaluation

Musthafa KS, an Assistant Professor at NAM College Kallikkandy in Kannur, Kerala, India, brings over two decades of rich experience in both finance and academia to his work. His professional journey includes serving as a Senior Finance Officer at the prestigious Directorate of the Institute of Applied Technology, Abu Dhabi, as well as contributing as an Accountant for the esteemed Abu Dhabi National Oil Company. In addition to his illustrious career, Musthafa is currently engaged in part-time research in Digital Marketing at Thiruvalluvar University in Tamil Nadu, India. This diverse background empowers him with a unique perspective that enriches both his research endeavors and teaching responsibilities, allowing him to offer invaluable insights and expertise to his students and colleagues alike. Musthafa KS: https://www.linkedin.com/in/musthafa-ks-65005865/

Muhammed Mikhdad KG is a senior graduate at the Indian Institute of Science Education and Research Bhopal, Madhya Pradesh, India. He is majoring in Economics and minoring in Data science. His area of research interest is quantitative finance and financial economics. Muhammed Mikhdad KG:  https://www.linkedin.com/in/muhammed-mikhdad-k-g-6b1759218/

This study investigates the intricate connections between external economic variables and their impact on the timing of initial public offerings (IPOs) in the US from 1985 to 2022. The primary focus is to identify key predictors that influence the number of IPOs, offering insights into market readiness and strategic entry points for companies contemplating going public. Drawing from an extensive literature review, this article examines how external economic and financial indicators affect IPO activity. It delves into various theoretical frameworks and observed phenomena, such as information asymmetry, uncertainty, underpricing of IPO securities, credibility of signals from firms undergoing IPOs, venture capital support for IPOs, investor sentiments, and market performance.

Additionally, the article discusses the regulatory landscape governing IPOs, the role of underwriters, investor types, and the broader market implications of IPO activities. The methodology employs multiple linear regression analyses to establish the relationship between the number of IPOs and indicators such as inflation, GDP growth, venture capital-funded IPOs, the rate of new businesses opening, and the annual performance of the stock market. Through numerous iterative trials and rigorous diagnostic testing, we developed a robust model with an R-squared value of 0.888. This model aligns with the theoretical framework and offers a reliable interpretation of the results. The study also includes a comprehensive qualitative and quantitative (statistical) conclusion.

Initial public offerings (IPOs), market readiness, economic indicators, IPO timing, venture capital, strategic entry points

Ms. Samridhi Kapoor is a PhD - Senior Research Scholar in School of Business Studies, Department of Business Studies, Central University of Karnataka, India. She holds an MBA degree specializing in Finance Management. Her area of expertise includes Corporate Finance, Financial Markets and Capital Markets, and Management of Financial Services. She has published papers in reputed international journals and presented several papers at reputed national and international conferences. She has attended number of workshops, seminars, and training programs. Her research areas include Corporate Finance, Financial Markets, Financial Services, Asset Risk and Return, Financial Inclusion, and Sustainability.

Dr. Shushma H. is presently working as an Assistant professor in School of Business Studies, Department of Business Studies, Central University of Karnataka, India. She has over 13 years of teaching and research experience. Her area of research includes Human Resource Management and Financial Management. She has also conducted training programs and delivered expert talks in the area of HRM and Business Management. She has several research publications in reputed international & national journals. She has participated and presented papers in numerous national and international conferences. She has supervised three PhD theses & several master’s dissertations (Full time) successfully.

The present study investigates how institutional credit affects agricultural productivity. Primary data was collected through field surveys using a random sample method. A well-designed survey questionnaire facilitated data collection through interviews with chosen informants and direct inquiries to the target population. The collected data was analyzed using the Logistic Regression Model. The results show a positive impact of credit on agricultural productivity. Additionally, factors such as family size, income, education level of farmers, and availability of agricultural finance significantly influence agricultural production per acre in a positive manner. These findings suggest that providing farmers with appropriate and timely loans can improve agricultural output, thereby enhancing productivity. Access to loans enables farmers to procure high-quality seeds, efficient fertilizers, weedicides & pesticides, and utilize advanced mechanized agricultural systems, leading to timely and adequate input supply and subsequent increase in agricultural yield.

agricultural credit, farm productivity, logit model, policy implications

Mr. Aaqib Danish is accredited with academic qualification of MPhil and doing Doctor of Philosophy in Management from University Business School, Guru Nanak Dev University Amritsar Punjab India.
Possessed with teaching and research ability skills spanning over a period of 2 years at various esteemed
organizations at National and International level. Have won Gold Medal at M.Phil. level for Academic
Excellence and notable achievement in Review of Research papers in Human Resource Management
and contribution in research projects relating to the specialized field of sustainability of Electronic Human Resource Management. 

Dr.Vikram Sandhu, Professor University Business School, Guru Nanak Dev University Amritsar Punjab India. He is accredited academic qualification of Doctor of Philosophy in Management. Possessed with teaching and research ability skills spanning over a period of 22 years at various esteemed organizations at National and International level.

The aim of this paper is to evaluate the impact of various sustainable HRM practices on the organizational performance of the banking industry in Punjab, Amritsar district.  The study selected 143 managerial employees randomly, and data were collected through a questionnaire comprising nine items related to four aspects of human resource characteristics or relationships. Quantitative analysis was employed to gauge the effect of these components on overall organizational performance. The findings indicate that factors such as organizational ethics, reward systems, training and development, and human capital recruitment and retention have positively influenced the organizational performance of the banking industry in Amritsar District.

recruiting and engagement, sustainable HRM, organizational performance

Dr. Sonia Bhatt is an Assistant Professor of marketing in the Management Studies Department of Madan Mohan Malaviya University of Technology, Gorakhpur, India. She got her Ph.D. in marketing from Deen Dayal Upadhyaya Gorakhpur University. She taught several subjects of marketing in India. Her work appeared in several refereed journals and conference proceedings. She has presented various papers in international conferences and world congress. She has published numerous papers in refereed international journals indexed in Scopus, web of science and ABDC. She has organized various webinars, web-lectures and workshops. Her research area was pointed towards M-commerce, Online Shopping Behavior, E-retailing, Omni channels Artificial Intelligence devices, IoT and Digital Marketing.

Dr. R. P. Singh is a Professor in the Commerce Department of Deen Dayal Upadhyaya Gorakhpur University, India. Currently, he acts as a director of self-financing courses, D.D.U. Gorakhpur University. He got his Ph.D. from Gorakhpur University. He taught organizational behavior, Management Information System, TQM, Entrepreneurship and Human Resource Management. His work appeared in several reputed refereed journals, books, and conference proceedings. He has a life membership of Indian Accounting Association, Indian Commerce Association, World Constitution and Parliament Association (USA) and member of Henry George Institute, USA. A total of 12 students were awarded Ph. D degrees under his guidance. He has presented various papers in international conferences and world congress. He has acted as coordinator and convenor in various committees. 

The exponential growth of wireless communications in India has given rise to a promising market for mobile commerce. The surge in online searches and mobile-based shopping has prompted the necessity to identify the elements that impact the adoption of mobile commerce in India. The intent of this study is to ascertain and construct a comprehensive model that elucidates the various elements influencing the adoption of mobile commerce. A conceptual model was created based on previous research. The constructs utilized in this study have been derived from the Technology Acceptance Model as well as other pertinent literature. The survey method was adopted for this research, and a total of 309 data points were collected from New Delhi.

Data were analyzed using confirmatory factor analysis, and Covariance-Based Structural Equation Modeling (CB-SEM) was employed to assess the direct and indirect effects of the variables. The findings of this study will provide valuable insights for m-commerce enterprises in devising effective marketing strategies and creating suitable applications that boost consumer engagement.

mobile commerce, adoption, online shopping

Rakesh Jha received his Batchelor of Technology in Electronics & Communication Engineering and a Post Graduate Diploma in Thermal Power Plant Engineering. He pursued a Master of Business Administration with majors in Marketing and Finance. He is a Certified Energy Auditor and Manager from Bureau of Energy Efficiency, Government of India. He is presently working in the senior management position in a public sector organization which works in the field of Energy conservation and Sustainable development. E-mail: jha.rakesh@hotmail.com

Dr. Mukesh Kumar Singh is working as an Assistant Professor in the department of Commerce and Management, Sarala Birla University, Ranchi, India. He has done his Ph.D. in Marketing Management. He has more than 15 years of corporate and academic experience. He has also published several papers in various international/national journals and the proceedings of prestigious international/national conferences. E-mail: mukesh.singh@sbu.ac.in

Electric Vehicles (EVs) represent a practical and compelling alternative to traditional Internal Combustion Engine (ICE) vehicles, effectively addressing critical issues such as pollution and energy security in India. This study delves into India's EV ecosystem, examining policy initiatives, adoption trends, and challenges. A thorough analysis of government policies and relevant literature reveals a robust upward trajectory in EV adoption over the past 4-5 years. Investments in charging infrastructure have instilled confidence in Battery Operated Vehicles (BOVs) for both private and public use. Notably, Electric Three Wheelers (E3W) have experienced significant adoption, and passenger car fleets are gradually transitioning to electric models. Electric Two-Wheelers (E2W) also demonstrate rapid growth, with sales increasing by over 200% year-on-year. While green mobility options may entail some trade-offs in terms of cost and convenience, they offer substantial benefits such as fuel savings, reduced emissions, and improved health outcomes. It is crucial to promote green mobility while acknowledging existing challenges. Adopting a balanced approach will facilitate sustainable and efficient transportation, not only in Jharkhand but also in similar developing regions globally.

Shruti Singh, Assistant Professor, SMS Varanasi, is pursuing her Ph.D. from the Institute of
Management Studies, Banaras Hindu University. She is also a recipient of ICSSR doctoral fellowship.
She cleared her UGC NET in 2019. She has 2 years of corporate experience and has published research papers with repute journals like Elsevier, Taylor & Francis, etc. She has attended a few international and national conferences at repute universities and institutes. Her areas of interest include behavioural finance, personal finance, security analysis and portfolio management and financial management. She can be reached at shruti.singh2705@yahoo.com.

Dr.  Anindita Chakraborty has more than 10 years of academic and research experience. Prior to
joining the Institute of Management Studies, Banaras Hindu University, Varanasi, she was associated with the Prestige Institute of Management, Gwalior. Her areas of interest are economic psychology, capital markets and behavioural and personal finance. She has published over 50 research papers in various national and international journals including SCOPUS, ABDC and Web of Science listed journals. Her case studies were published by The Case Centre, England (previously ECCH). She has also presented her papers at various national and international conferences including IIT (Madras) and IIM (Calcutta). She has conducted various training and orientation programmes with MSME, ICAI Chapter (Gwalior), IIT (BHU), ICAR-IIVR, IIHT and many more institutions of repute. She can be reached at aninditachakraborty19@gmail.com.

This paper critically evaluates the impact of social media interaction on stock market participation (SMP), emphasizing demographic, socioeconomic, psychological, and social factors that influence participation. Through a systematic analysis of research articles, it identifies a noteworthy correlation between social media use and SMP, while also acknowledging other overlooked factors. The study's distinct focus solely on social media interactions, rather than broader social interaction, suggests potential avenues for future research. Practical implications include informing financial strategies, while theoretical implications contribute to a deeper understanding of social influence on SMP. The study's originality lies in its exclusive examination of external influences on participation rates spanning 23 years (2000-2023).

social media interaction, stock market participation (SMP), critical assessment, demographics, socioeconomic factors, psychological factors, social factors

Dr. Muhammad A. Obeidat is a Professor of Operations and Technology Management. His research and teaching interests are in the areas of operations management, management science, information systems, statistics, management of technology, quality management and control, and project management.  His research has been published in several journals, including the International Journal of Industrial Ergonomics, and the Journal of Business Administration.  He has worked and consulted with several automobile vendor companies on productivity, process design and layout. Dr. Obeidat is a member of the Decision Sciences Institute, and the Production & Operations Management Society.  

Dr. Donald L. Ariail, CPA, CFF, CGMA, FABFA is a professor of accounting at Kennesaw State University. He previously taught at Texas A&M Kingsville, System Center San Antonio, and at Southern Polytechnic State University (SPSU). Prior to entering academia in 2005, he was, for 34 years, a public accounting practitioner. For 26 of these years, he was the owner or partner in CPA firms. Dr. Ariail holds three doctoral degrees: a Doctor of Business Administration (DBA) in accounting from Nova Southeastern University, a Doctor of Business Leadership (DBL) from the University of South Africa, and a Doctor of Education (EdD) in Higher Education Leadership from Georgia Southern University.
As of May 2023, Dr. Ariail has published a total of 84 works. Of these, 46 have appeared in peer reviewed journals, both academic and practitioner. His academic publications have appeared in Accounting, Auditing and Accountability, Issues in Accounting Education, Accounting Education, Behavioral Research in Accounting, and The Journal of Forensic and Investigative Accounting.  Dr. Ariail’s research and teaching has received 23 awards/grants and been presented 112 times at academic conferences. 

Dr. Bader Obeidat is a professor at the Department of Business Management, School of Business, The University of Jordan. His research interests include Strategic Management, Human Resource Management, Entrepreneurship, Knowledge Management, Innovation, Corporate Social Responsibility, Culture, and Organizational Behavior (Leadership). Moreover, He has a strong interest in consulting, training and other activities to serve society and community.

This study investigates the perceptions of students regarding 10 attributes of business professors, categorized into primary and secondary attributes. A survey was completed by 969 business students in both the United States (U.S.) and Jordan, where they provided ratings for these attributes. The sample included graduate and undergraduate students from various types of universities, including public, private, and proprietary institutions. Overall, the findings indicate a preference among students for primary attributes. Specifically, effective communication, practical application of knowledge, extensive business experience, and mastery of the subject matter were identified as the most important attributes in assessing a professor's effectiveness. However, although students from both the U.S. and Jordan assigned similar mean rankings to the 10 attributes, significant differences were observed in their ratings of 6 attributes. Further analysis through exploratory factor analysis revealed that U.S. students largely agreed with the two-component conceptual model, whereas Jordanian students exhibited somewhat less agreement.

attributes, teaching, experience, research, service, business students’ preference

Dr. Michael Williams
Editor-in-Chief
Dean, School of Business and Management,
Thomas Edison State University, NJ USA

Dr. Linda Sun
Managing Editor
American scholars press
Kennesaw State University (Part-time Faculty)

Anuj Kumar 
Guest Editor
Apeejay School of Management, Dwarka, Delhi, India profanuj15@gmail.com

Adeyemi Muyiwa Atoki is a dynamic figure, serving as the CEO of Wade International Nigeria Limited and a Spiritual Leader at the Celestial Church of Christ. With a foundation in business and administration, he obtained a B.Com Honors and MA in Public Administration from Noida International University. Currently, he is furthering his academic pursuits by pursuing a Ph.D. in General Management at Sharda University. His multifaceted career reflects his commitment to both professional excellence and spiritual guidance, embodying a balance between worldly success and inner fulfillment. His leadership in business and spirituality marks him as a beacon of inspiration and achievement. E-mail: atokimuyiwa@yahoo.com

Dr. Sweta Dixit holds a Doctorate in Management (2006) and has a master’s degree in HRM and Industrial Relations from University of Lucknow. Currently she is engaged as Associate Professor with Sharda University She has an overall experience of more than two decades including Academics (over 12 years) and Corporate (over 4 years). In the past, she has been associated with her alma mater Lucknow University, Amity University, Noida, NIILM-CMS, Greater Noida, Galgotias University and Symphony Enterprises, LLC. She has taught and conducted seminars at the University of Gannon, Pennsylvania. She is a prolific case writer. Has published multiple research papers in national and international journals of repute in the areas of Emotional Intelligence, Obal mobility, Performance Management and Organizational Culture. Email: sweta.dixit@sharda.ac.in

Princess Lovelyn Atoki is a distinguished Counselling and Clinical Psychologist, renowned for her expertise in mental health. Training and practices at Shadeo Hospital in G.Noida, she provides invaluable support to patients. Additionally, she serves as a dedicated student counselor at Sharda School of Humanities and Social Science, offering guidance to aspiring psychologists. Her academic journey is illustrious, having pursued her BA and MA in Psychology at Noida International University. Presently, she's embarked on her Ph.D. at Sharda University, delving deeper into the intricacies of the human mind. Her unwavering commitment to psychological well-being is evident in her multifaceted roles and relentless pursuit of knowledge. Email:princesslatoki@gmail.com

This quantitative study examines the potential for sustainability-infused transformational leadership to enhance organizational performance within Nigeria's state-owned petroleum corporation, the NNPC. Transformational leaders motivate followers to transcend self-interests by appealing to higher ideals and modeling ethical, sustainable behaviors. Integrating a sustainability ethos focused on environmental stewardship, social responsibility and transparency can further amplify transformational leadership's impact. Survey data from 716 NNPC employees revealed perceptions that leaders promoting sustainability via vision building, goal-setting, investments and role modeling tended to positively influence innovation, efficiency, competitiveness and sustainability outcomes. Correlational analyses confirmed significant positive relationships between this leadership style and both efficiency results and overall sustainability performance. The findings suggest formal training and recruitment to develop sustainability-focused transformational leadership may hold promise as a strategic priority for the NNPC in addressing pressing performance challenges. Further research can build on one of the first examinations of transformational leadership dynamics within this economically vital African industry context.

sustainability, transformational leadership, organization, performance, employees

Dr. T. Shirmila, a distinguished faculty member of Commerce at Madras Christian College, Chennai, has dedicated 25 years to the institution. She holds degrees including M.Com., MBA, MPhil, and PhD in Commerce from the University of Madras and completed the IIT Delhi Management Executive Programme on Strategic Innovation, Digital Marketing & Business Analytics. Additionally, she heads the Dr. Devanesen Centre for Human Resource Development at MCC. As a Research Supervisor, she has mentored numerous Doctorate and MPhil students. Her international engagements encompass Leadership Training at Harvard Graduate School of Education, Harvard University, USA, visiting scholar at International Christian University, Tokyo, Japan, and serving as Director for the Semester in India program for Davidson College, North Carolina, USA. Among her accolades are the 'Candy T. Eng Fellow' (International fellowship) and the 'Mrs. Lalitha Sadasivam Excellence Award' for outstanding Women Professor at Madras Christian College. Her significant contributions to research and academia, including publications in SCOPUS, WOS, and UGC CARE journals, best paper awards and leading funded research projects are highly regarded. She holds positions on various editorial and review boards of Scopus Indexed, ABDC B and UGC care journals. Her areas of specialization include Accounting, Business Analytics, Python, Marketing and Strategic management.

David Abishek G is a Ph.D. candidate in Commerce at Madras Christian College, with B.Com. and M.Com. degrees. While pursuing his M.Com., he worked part-time at Discovery Kids. David has published two papers in MDPI and Scopus, and one accepted in the Indian Journal of Environmental Protection, all indexed in Scopus. His research focuses on Artificial Intelligence, Marketing, and Management, with a strong emphasis on sustainability. Actively engaged in international conferences, David presents his findings, enriching academic dialogue. He also serves on the Editorial Board for the Academy of Marketing Studies Journal, indexed in ABDC-B and other prestigious databases.  davidabishek0822@gmail.com

In an era where sustainability takes center stage in global discussions, this bibliometric study utilizes data sourced from Dimensions to dissect the complex web of research surrounding topics like "Sustainable business models," "net zero," "green finance," and related themes. With a dataset of 1477 articles, robust bibliometric analyses have been employed to uncover temporal trends, influential fields of research, and thematic clusters. This exploration not only provides a comprehensive snapshot of the current state of sustainability scholarship but also offers valuable insights for future research endeavors. Harnessing the capabilities of Dimensions, this study navigates the dynamic intersections of sustainability, contributing to a broader understanding of environmental conservation and sustainable development.

sustainability, sustainable business models, green finance, environmental conservation, bibliometric analysis, VOSviewer

Kosaraju Sireesha, Ph.D scholar from the department of MBA at SPMVV, Tirupati, India since 2018. She worked as UGC - MRP project fellow at SPMVV from November 2017 to June 2018. She studied MBA at SPMVV in finance and systems specialization during 2015 to 2017 and graduated with B.Tech - EEE, power systems specialization from K L university during 2010- 2014. She won Third Prize in Installation event conducted at South Zone Inter-University Youth Festival held at Bangalore University from 16th to 20th December 2016. She volunteered in the NSS special camp held at kammapalli, from 1st to 7th March 2016. She served Sri Padmavati Women University as CHAIRPERSON of the student union during the year 2016 - 2017. She served the Sri Padmavati Women University as VICE-CHAIRPERSON, school of social sciences of student union during the year 2015 - 2016. She volunteered in the Children Science Congress held at SPMVV from January 3rd to 6th, 2017. She participated in SHIVOTSAV, National level youth festival held at Shivaji University, Kolhapur, Maharashtra from 10th to 14th February 2017.

Prof. Jasti. Katyayani is affiliated with the department of business management, Sri Padmavathi Mahila Viswavidyalayam, Tirupati. She did B.Tech in Mechanical Engineering, MBA in Production & Information Systems, M.Tech in Computer Science & Engineering, and Ph.D. in Entrepreneurial Attitudes of Students, her academic journey is extensive. In her professional career, she has served in various academic positions including Director of the Center for SPMVV Innovation Society, BOS Chairperson, Dean - Student Affairs, Placement and career development officer and website and network coordinator. Prof. J. Katyayani has received awards such as Best Research Award and Best Teacher Award, and she has an impressive publication record with 2 patents, 4 books, 15 chapters, and 60 articles. She completed 2 UGC MRP projects. Her diverse research domain interests include business analytics, business intelligence system, entrepreneurship, operations management, industry 5.0 technologies and HRM.

The global energy landscape is on the brink of a revolutionary transformation driven by the integration of artificial intelligence (AI) in power plants. This comprehensive exploration delves into the myriad applications of AI, elucidating its transformative impact on optimizing operations, enhancing reliability, and fortifying the resilience of power generation infrastructure. The exploration begins by unraveling the significance of AI in revolutionizing predictive maintenance strategies. Through early fault detection models, condition monitoring systems, and holistic equipment health assessments, AI empowers power plants to proactively identify and address potential failures.

artificial intelligence (AI), power, generation, expert systems

Prof. Rajani H Pillai, M.COM, PGDHRM, M.PHIL, MBA, (Ph.D) is an Assistant Professor in School of Commerce and Program Coordinator for B.Com Strategic Finance at Mount Carmel College, Autonomous, Bengaluru. She has 16 years of teaching experience. She has done extensive research in HR, Marketing, Entrepreneurship and Banking. She has authored textbooks on HRM, HRD, Management and Behavior Process and Entrepreneurship. Email: rajani.h.pillai@mccblr.edu.in

Ms. Deeksha Srinivasa, M.COM, PGDHRM, PGDFM, KSET, (Ph.D) formerly Assistant Professor in Department of Commerce, Mount Carmel College now conducting full-time research in Department of Commerce, Bengaluru City University.  Her areas of interest in research are Marketing, Entrepreneurship. She has authored textbooks on Marketing, Artificial Intelligence and Entrepreneurship. 
Email: raju.deeksha1994@gmail.com

Dr. Roopa Adarsh, M.A, Ph.D is an Associate Professor of Economics at Mount Carmel College, Autonomous, Bengaluru. She has 9 years of postgraduate teaching experience. Her areas of expertise include Agricultural Economics, Public Economics, International Economics, Financial Economics, Development Economics, Indian Economics, Environmental Economics, Entrepreneurship and New Enterprise Creation and co-authored books in these areas. Email: roopa.adarsh@mccblr.edu.in

Prof. Arpita Sastri, MBA, (PhD) is an Assistant Professor of Marketing and Human Resource at Primus School of Management Studies, Bengaluru. She has 14 years of experience in teaching and research. She has co-authored books in the area of Marketing and Entrepreneurship. Email:  sastriarpita08@gmail.com

Dr. T. Shirmila, a distinguished faculty member of Commerce at Madras Christian College, Chennai, has dedicated 25 years to the institution. She holds degrees including M.Com., MBA, MPhil, and PhD in Commerce from the University of Madras and completed the IIT Delhi Management Executive Programme on Strategic Innovation, Digital Marketing & Business Analytics. Additionally, she heads the Dr. Devanesen Centre for Human Resource Development at MCC. As a Research Supervisor, she has mentored numerous Doctorate and MPhil students. Her international engagements encompass Leadership Training at Harvard Graduate School of Education, Harvard University, USA, visiting scholar at International Christian University, Tokyo, Japan, and serving as Director for the Semester in India program for Davidson College, North Carolina, USA. Among her accolades are the 'Candy T. Eng Fellow' (International fellowship) and the 'Mrs. Lalitha Sadasivam Excellence Award' for outstanding Women Professor at Madras Christian College. Her significant contributions to research and academia, including publications in SCOPUS, WOS, and UGC CARE journals, best paper awards and leading funded research projects are highly regarded. She holds positions on various editorial and review boards of Scopus Indexed, ABDC B and UGC care journals. Her areas of specialization include Accounting, Business Analytics, Python, Marketing and Strategic management.

Mr. Animesh Saha, is currently a Ph.D Research Scholar in the Department of Commerce, Assam University, Silchar. His area of interest includes Financial Inclusion, Sustainable Development Entrepreneurship, Financial Management and Modern Accounting. Email: brganimeshsaha@gmail.com

Small and medium enterprises (SMEs) in India face significant obstacles, including limited access to financial resources, technological constraints, and restricted market prospects. However, the growing recognition of the imperative for sustainable growth has prompted SMEs to embrace environmentally conscious innovation strategies. These approaches not only yield environmental advantages but also result in financial savings and enhanced competitiveness. Government support is crucial in facilitating SMEs to address these challenges and effectively execute environmentally sustainable innovation plans. By providing financial incentives, technical support, and policy frameworks, the government can create a conducive atmosphere for SMEs to adopt sustainable practices and contribute significantly to the nation's broader objectives of green development.

The current study aims to analyze how SMEs can improve their sustainable development (SD) by adopting green innovation techniques. Additionally, it seeks to explore how government assistance affects the moderating effect of SD for SMEs. The proposed study follows a descriptive research design. A purposive sample of 76 SMEs that adopt green innovation in their firms is considered for the study. A well-structured questionnaire is constructed with statements relating to green innovation practices, Government support, and SD, adapted from previous studies. The study utilizes AMOS software for Structural Equation Modeling (SEM) analysis, and moderation analysis is conducted using Process Macros.

This study holds significant importance for policymakers and stakeholders as it aims to enhance their understanding of the potential impact of green innovation methods on promoting sustainable growth within SMEs. By shedding light on the effectiveness of existing policy frameworks and identifying areas for improvement, this research aims to facilitate targeted interventions that encourage SMEs to embrace sustainable practices. Ultimately, the findings of this study may contribute to creating a future where environmental concerns are prioritized, and the economy thrives in tandem with sustainable practices.

green Innovation, sustainable development, SMEs, government support

Prof. Jayanthi G, Principal GRV Business Management Academy, MCOM and MBA Graduate. She is also an IFRS and SAP (FICO) Certified.  She is currently pursuing Ph.D from Periyar University. She has 20 years of teaching and Industrial Experience.  Her area of Interest is Accounting, Taxation, and Finance.  She has received best paper awards in International Conferences. Email: jayag56@gmail.com

Dr. V. Selvam is an Assistant Professor and Research Supervisor at Nehru Arts and Science College in Coimbatore, Tamil Nadu, India. With a Ph.D. in Commerce from Periyar University, Salem, his research focuses on various aspects of banking services, consumer behavior, and economic development. He has authored numerous publications in reputed national and international journals and has received recognition for his research contributions. Dr. Selvam has also secured grants from various funding agencies such as ICSSR, UGC and ICWA. As an experienced educator, he has taught a range of commerce subjects and guided several M.Phil and Ph.D. scholars. Email: vselvamphd@gmail.com

The introduction of the Goods and Services Tax (GST) ensures a versatile tax system for Micro, Small, and Medium Enterprises (MSMEs), eliminates several forms of taxes, and reduces the cost of compliance. This not only optimizes efficiency and conserves resources for these enterprises but also fosters a culture of fairness and transparency, cultivating trust and confidence among stakeholders. Furthermore, the implementation of a simplified tax system under the GST can enhance corporate operations, attract increased investment, and offer improved lending opportunities to MSMEs to foster their long-term and sustainable expansion. The present study aims to examine the sustainable growth of MSMEs through the implementation of a well-organized tax strategy, with a particular focus on the GST. The current study adopts a positivist approach, drawing on previous studies on the GST Regime. Given its nature, the study utilizes a monomethod quantitative analysis with MSME owners as the participants. Employing the Krejcie-Morgan formula for an unknown population at a 7.5% margin of error, a sample of 184 responses was considered for the study after removing outliers. The data collection instrument was self-prepared by the researcher due to the absence of a standard scale to measure the role of GST in the sustainability of MSMEs. SPSS and AMOS software were used for data analysis.

The results provide compelling evidence that the adoption of GST can greatly benefit MSMEs and contribute to their enduring prosperity. The significant positive impact on sustainable growth suggests that MSMEs may thrive and overcome hurdles with enhanced GST adoption. This finding underscores the importance of governmental policies and initiatives in bolstering small enterprises and promoting economic expansion. These findings carry significant implications for policymakers, MSMEs, and the economy as a whole, highlighting the necessity of promoting and implementing GST.

sustainable development, sustainable growth, MSMEs, tax plan, GST

Panchanan Barman is currently working as an Assistant Professor in Gauhati Commerce College, Guwahati, Assam, India. He is also pursuing his PhD in the Department of Commerce, Assam University Diphu Campus, Karbi Anglong, Assam, India. He has teaching experience of around fourteen years and published research articles in national and international journals and in edited books. His research area of interest includes tourism and hospitality management, marketing and entrepreneurship.

Ayekpam Ibemcha Chanu is currently working as a Professor in the Department of Commerce, Bodoland University, Kokrajhar, Assam, India. She received her PhD from Manipur University. She has published more than fifty research articles in reputed national and international journals and edited number of books. She is also a life member of the Indian Commerce Association (ICA) and Northeast India Commerce and Management Association (NEICMA) and has also visited and participated in many national and international level conferences and workshops in different parts of the country. She is presently engaged in teaching and research activities in the field of entrepreneurship, banking, and business environment etc. 

Joyjit Sanyal is currently working as an Assistant Professor (Sr.) in the Department of Commerce, Assam University Diphu Campus, Karbi Anglong, Assam, India. He received his PhD from Gauhati University. He has published more than thirty research papers in various reputed national and international journals and edited books. He has also delivered invited lectures in various national level programs. He also has two edited books to his credit. He is also a life member of the Indian Commerce Association (ICA) and Northeast India Commerce and Management Association (NEICMA) and has also visited and participated in many national and international level conferences and workshops in different parts of the country.

Tourism has emerged as a leading industry worldwide, playing a transformative role in the economic development of many countries, particularly those transitioning from underdeveloped to developed status. This sector not only generates substantial profits but also creates employment opportunities and contributes to foreign exchange earnings. Sustainable tourism practices have become integral to the 2030 Agenda, emphasizing responsible and environmentally conscious travel. In India, the Travel and Tourism sector made a significant contribution to the GDP, amounting to Rs. 15.7 trillion in 2022 and employing 37.2 million people. Tourism accounts for 6.23% of the national GDP and 8.78% of total employment. The tourism industry offers a wide range of entrepreneurial opportunities, including transportation, accommodation, food and beverage services, tour operators, travel agencies, entertainment, handicrafts, and event management. This study aims to examine the influx of foreign tourists to India, the revenue generated by the tourism industry, and the potential of various tourism avenues to drive economic growth by generating revenue, creating jobs, and fostering infrastructure development. The findings reveal a significant relationship between the number of overseas tourist arrivals in India and foreign exchange earnings during the study period.

tourism, foreign exchange earnings, economic growth, sustainable tourism

Mr. Pradeep Kumar is a Research Scholar in the Department of Commerce and Business Management at Integral University, Lucknow. His area of work is based on the export of software Services Exports in India. His interest lies in the fields of international trade, management, and psychology. He has also attended various workshops, seminars, and FDPs in his area.

Dr. Syed Shahid Mazhar, currently serving as a Professor in the Faculty of Commerce and Management at Integral University, Lucknow, is an alumnus of the University of Allahabad. With extensive teaching experience, he specializes in accounting, finance, and international trade. He has to his credit numerous research publications, authored books, and edited chapters. He has presented papers at various international and national conferences/seminars and actively participates in workshops, FDPs, and Short Term Courses (STCs). He supervised research scholars in areas including International Trade, Venture Capital, Indian Capital Market, and Islamic Banking, with nine PhD degrees awarded under his guidance. 

Dr. Farhina Sardar Khan, an Associate Professor in the Faculty of Commerce & Management at Integral  University, Lucknow, is an alumna of the Central University of Allahabad. UGC NET qualified, she excels in finance and accounting papers such as financial accounting, management accounting, financial management, financial auditing, and money and banking. With 14 years of teaching and research experience, she has over 40 research publications, five books, and eight edited chapters to her name. Dr. Khan has supervised numerous scholars, resulting in six awarded Ph.D. degrees. She has presented papers at various international and national conferences/seminars and actively participates in workshops, FDPs, and Short-Term Courses (STCs).

In the rapidly evolving technological landscape, Indian firms' software export strategies play a pivotal role in shaping their market presence. This study delves into the intricacies of these strategies to explore potential variations, particularly within different industries. It aims to understand the diverse dimensions contributing to their effectiveness by examining insights from the export sector and investigating the factors influencing the selection of specific software export strategies by Indian software companies.

Data were collected from owners of Indian software companies through a structured questionnaire featuring multiple-choice questions on a 5-point Likert scale. Responses from 513 participants were analyzed, representing four sectors: Information Technology, Finance/Banking, Healthcare, and Manufacturing. The data analysis utilized the Multiple Regression Model with IBM SPSS 25.0, and hypotheses were tested using a Multivariate Analysis of Variance (MANOVA) test.

The study's findings highlight the Indian software industry's critical position, navigating a complex landscape of challenges and opportunities in the pursuit of effective export strategies. A comprehensive examination reveals multifaceted hurdles faced by companies, along with promising avenues for growth. Notably, navigating the dynamic global regulatory environment emerges as a significant challenge. Furthermore, the assessment of software export strategies reveals a nuanced landscape shaped by the interplay of cultural, economic, and regulatory factors.

This study contributes to the ongoing discourse on innovation and technology transfer by analyzing software export strategies. It provides insights into the extent to which Indian companies engage in knowledge exchange with international partners, with implications for the development of indigenous technological capabilities. These findings can inform policies aimed at fostering innovative ecosystems within the country.

export strategies, software, strategies, variations, MANOVA

Dr. Sunita P Gaikwad, Ph.D., MBA, MCom, GDC&A, B.Ed. Assistant Professor at Siddharth College of Arts, Science and Commerce, Fort, Mumbai since 2009. Passionate about research and development in Commerce and Management. Published and presented numerous papers at National and International levels, for edited books, along with patents. Committed to education and society's growth.

After the global pandemic of COVID-19, worldwide consumers have become more health-conscious and are trying to improve their immunity. To achieve this, they prefer to buy organic food items. The present work aims to assess consumers’ attitude towards organic food products. To achieve the objectives, the study relied on primary and secondary data. The study adopted the survey method to collect the primary data with the help of structured questionnaire. Secondary data were obtained from research institutions, banks, and other financial institutions (such as universities or businesses), magazines, newspapers, publications, advertisements, and official websites. The paper provides insights about the pertinent factors influencing organic food products buying decision and expected the market area for the same. At the end the study suggests guidelines for improving the organic food sector, adopting organic food culture covering the consumers. The findings of the study will assist the government in framing the policies which will be beneficial for the corporate sector, consumers, and organic farmers along with the development of organic food industry.

organic food, organic food producers, consumers’ attitude, health-conscious, immunity

Ms. Pranita Srivastava, who holds an M.Com. degree, serves as an Assistant Professor in the Commerce Department at Ramanujan College, which is affiliated with the University of Delhi. She is extensively involved in research within the domain of Marketing Management, focusing primarily on areas such as social media, Technology Acceptance, and Consumer Behavior. Email: Pranita.sri1990@gmail.com.

Dr. Mohit Maurya is an Associate with School of Business Studies, Sharda University. He is an avid researcher in the area of Strategic Marketing and Entrepreneurship. His major research interests are in Social Media Analytics and Influencer Marketing. E-Mail prof.mohitmaurya@gmail.com

This study examines the influence of environmental awareness and perceived value on adopting technology for sustainable online beauty product consumption, utilizing the UTAUT framework. It aims to enhance consumer acceptance and guide marketing strategies, product development, and policy in the beauty industry. The research, involving 385 respondents from Delhi through an online survey, employed quantitative analysis and PLS-SEM to identify factors driving adoption intentions, with perceived value mediating and environmental consciousness moderating these intentions. While offering valuable insights for marketing and environmental advocacy in the beauty sector, the study faces limitations in broader applicability, reliance on self-reported data, and its cross-sectional nature. Future research should explore additional moderating factors, use objective measures, and apply longitudinal or experimental designs for more robust results. Further investigation into the mediating role of perceived value, long-term adoption patterns, cross-cultural differences, and qualitative studies could deepen understanding of sustainable beauty product consumption.

sustainable online beauty products, UTAUT Model, environmental consciousness, perceived value, consumer behaviour, e-commerce, moderating effect

Samuel Lalthaniana, M.Com, MBA, an Equity Research Analyst, is a research scholar in the Department of Commerce at Mizoram University. His areas of interest include investment, portfolio management, banking and entrepreneurship. He is committed to advancing knowledge and practical applications in these critical areas of finance. Email: mzu230006096@mzu.edu.in

Prof. Bhartendu Singh, a professor in the Department of Commerce at Mizoram University, boasts over 20 years of work experience. He specializes in personal finance, investments, and financial literacy, and is widely recognized for his significant contributions to the commerce field and dedication to academic excellence. Email: bsingh@mzu.edu.in

Dr. H. Lalzuithangi, an Associate Professor at Govt. Hrangbana College, has over 20 years of work experience. Her contributions to academia extend beyond the classroom, encompassing extensive research endeavours and scholarly publications that have significantly enriched the discourse on media and politics in Mizoram. Her areas of interest include media, politics, and international relations. Email: hlalzuithangi@gmail.com

Lalrinngheta, M.A, Ph.D (pursuing), is a Research Scholar at Mizoram University, specializing in Mizo studies. With a focus on Mizo culture and language, he is dedicated to advancing scholarly discourse. Email: lalrinnghetarenthlei094@gmail.com

This paper aims to examine the impact of Environmental, Social and Governance (ESG) factors in mutual fund performance and investor preferences, illuminating how these principles influence investment decision-making and financial outcomes. Building upon modern portfolio theory and stakeholder theory, the paper explores the relationship between ESG adherence and financial performance. It integrates theories related to responsible investing, financial economics, and behavioural finance to develop a comprehensive understanding of how ESG factors influence traditional financial metrics. The results indicate a positive correlation between strong ESG compliance and superior risk-adjusted returns in mutual funds. Furthermore, a growing preference among investors for funds with robust ESG profiles was identified. However, the effect of ESG factors on performance was found to be nuanced and dependent on various market conditions and investor demographics.

These findings contribute about the financial significance of ESG factors, with clear implications for fund managers, investors, regulators, and policymakers. The insights can guide the development of investment strategies that align with societal values, enhancing finance role in achieving sustainable development goals. This paper is unique in synthesizing diverse theoretical perspectives to understand the complex interplay between ESG factors, mutual fund performance, and investor behaviour. It offers a nuanced understanding of how ESG factors influence both financial performance and societal preferences in investment, bridging a critical gap in the literature.

ESG factors, mutual fund performance, investor preferences, responsible investing, portfolio management, sustainable development

Dr. Kuldeep Bhalerao (B. Tech.-Textile, DMM, M.Com. MBA, UGC-NET, Ph.D.) is an industry and academic professional with 19+ years of experience and presently working as a Chairperson Ph.D. program and Faculty member with Bharati Vidyapeeth’s Institute of Management Studies and Research (Affiliated to University of Mumbai), Navi Mumbai. He is a Vice-Chairman of Indian Society for Training and Development, Navi Mumbai. His many research papers are published national and international journals indexed with Scopus, WoS, ABDC, and UGC CARE. Kuldeep.bhaleraokgb@gmail.com

Dr. Aruna Dev Rroy is an eminent academician with an experience of more than 13 years. She is serving as an Associate Professor in Royal School of Commerce, The Assam Royal Global University. Her research interests include strategic management, green marketing and consumer behaviour. Her publications are featured in Scopus, WOS, Elsevier, and Inderscience Journals. Email: arunadevrroy09@gmail.com

Dr. Rahul Pralhadrao More (M.Com. MBA. Ph.D.,UGC-NET, Alumni of IIM Indore ) is having 15+ years of Teaching and Industry experience and presently working with Sinhgad Institute of Management and Computer Applications (Affiliated to Savitribai Phule Pune University) Pune. He has published many papers in national and international journals. Morerp1@gmail.com

Today, clothing enterprises face heightened global competition and ever-changing consumer demands, necessitating continual enhancements to production processes and services for swift and cost-effective delivery of finished products. This study conducts a review of research in related fields and analyzes the applications of artificial intelligence technology (AITA) in the garment industry. It provides a comprehensive analysis of recent studies on AI utilization in the garment sector and explores the utilization of AI tools (AIT) across various industrial applications in response to the demand for innovative strategies. Additionally, the study delves into the challenges associated with adopting AI technologies in the apparel sector.

artificial intelligence, garment industry, production, supply chain, quality, customer

Ms. Rajani Mariam K Korah, is a research scholar doing Ph.D at REVA University and an Assistant Professor at Mount Carmel College, Autonomous in Bengaluru. She has an M.Com. and an M.Phil degree. She has worked in a various community service activities including leading the institutional social responsibility cell. Email: r19pcm03@soc.reva.edu.in.

Dr. Subhasree Kar, is a Professor at REVA Business School, REVA University. She has published several papers in the area of Finance and Human Resource and has chaired several conferences. Email: subhasree.kar@reva.edu.in

Canadian Intrapreneurship in higher educational Institutions is evolving in the wake of cataclysmic changes in education policies. Intrapreneur provides service to obtain maximum and desirable value while participating in intrapreneurship and thus is recognized as a sustainable factor. This study aims at understanding the rewards given by the management as a sustainable factor of Intrapreneruial academicians in higher educational institutions by analyzing six hundred samples of primary data collected using likert scale. The analysis revealed three factors of rewards – self-development, recognition and professional growth and the findings surges the significant statistical evidence of uniformity in the opinions of self-development and professional growth while the opinion is more spread in the Rewards factor. This paper also provides a discussion of the contribution of this research and plausible areas of future research.

intrapreneurship, academician, higher education, reward